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Research papers

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Frank H. Winter, David W. Ingersoll
March 16, 2003
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Citation

Winter and Ingersoll (2003a, March 16). Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-cross-cultural-consumer-insights-of-women-s-colognes-with-interactive-multivariate-statistical-tools


Research papers

Is 'taste' international

One of the longest running arguments in international marketing is whether the same product should be marketed in a wide range of countries, or the individual requirements and taste of each country be allowed to predominate. This paper illustrates...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Frank H. Winter, Derek C. Martin
June 15, 1983
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Citation

Winter and Martin (1983a, June 15). Is 'taste' international. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-taste-international